In the battle for consumer advertising originators are increasingly turning to more sophisticated methods of manipulation of the human mind. Many people, however, is convinced that they are immune to advertising. The reason for this probably is too great amount of TV, radio, in magazines or on billboards. This influx of information and public attitude to them has prompted producers to seek new ads using all sorts of methods to enhance the effectiveness of communication and reach out to as many customers. The result was a new approach to the recipient, the form of the transfer itself and as a result birth of a new category of advertising - advertising hidden.
major difference between traditional advertising and hidden advertising is that information about the product has been replaced by a promise to fulfill a particular need, often spiced pinch of hidden persuasion. Thus we often hear that, for example by using a powder allow for it to our children to play with the thang, because all the stains will disappear as children and without much effort or using toothpaste X will not be exposed to comment on the gray of our teeth, etc. Very often the promise of this type is more strongly emphasized in advertising than the same destiny of the product.
The hidden art of persuasion are used skillfully human emotions, feelings, for commercial purposes. Advertising no longer sell products, began to refer to dreams, to have the product connects to a particular standard of living, belonging to an elite.
Characteristic of such advertising is that the basic properties of the product (service), if any, in advertising, there are of secondary importance. In the fairytale world of advertising everyone is beautiful, young and happy with fulfilled dreams. They travel a luxury car, which are "interaction", a young woman on his way (from reaching for the coffee shop Prima!) Meets a prince from a fairy tale, because it wywróżyła her fairy tea leaves coffee. Children can have fun and blab if they want, because ... everyone knows that the kids plus the spots is a normal thing ... and, on the Breeze "problem spots disappear itself." Life becomes easy, light and pleasant, and of course inexpensive. When buying your product will become healthier, full of energy, or append to the best and the world around us is full of colorful colors. Who would not want to break away from the gray and burdensome reality and enter into this colorful dream world, where "we" from Dr. Oetker "recipe for success" just eat "rice delicacy." However, if you decide to buy the "ice" fridge or "fire" stove Whirlpool brand, will start for us, nice ladies, "a new quality of life." We are no longer seen as "fowls" in the coats, but a woman with class, elegant and modern. Psychological research has shown how important for advertising are contained in the human emotions. These positive use of the above described in the ad. Happiness, joy, satisfaction with the "new quality of life" is all accompanied by an atmosphere that attracts the attention of the recipient just to entice the customer to purchase ordinary washing machines and toothpaste.
is well known that the whole effort of the advertising industry seeks to create images, resulting in the creation of a strong identification with the hero advertising customers, mostly because the person depicted in the ad is physically attractive, healthy looking with a warm and pleasant voice. Sometimes it is merely a woman presents a cleaner, sometimes exploding joy of youth. Here are drinking Coca-Cola we hope to become as beautiful and happy as it advertises the youth in California, using Head & Shoulders shampoo will become a "winner kisses," and when I go out on a date, "I need to do to a deity, of course, using cosmetics MISS SPORTY, what we once tried to convince ad.
major difference between traditional advertising and hidden advertising is that information about the product has been replaced by a promise to fulfill a particular need, often spiced pinch of hidden persuasion. Thus we often hear that, for example by using a powder allow for it to our children to play with the thang, because all the stains will disappear as children and without much effort or using toothpaste X will not be exposed to comment on the gray of our teeth, etc. Very often the promise of this type is more strongly emphasized in advertising than the same destiny of the product.
The hidden art of persuasion are used skillfully human emotions, feelings, for commercial purposes. Advertising no longer sell products, began to refer to dreams, to have the product connects to a particular standard of living, belonging to an elite.
Characteristic of such advertising is that the basic properties of the product (service), if any, in advertising, there are of secondary importance. In the fairytale world of advertising everyone is beautiful, young and happy with fulfilled dreams. They travel a luxury car, which are "interaction", a young woman on his way (from reaching for the coffee shop Prima!) Meets a prince from a fairy tale, because it wywróżyła her fairy tea leaves coffee. Children can have fun and blab if they want, because ... everyone knows that the kids plus the spots is a normal thing ... and, on the Breeze "problem spots disappear itself." Life becomes easy, light and pleasant, and of course inexpensive. When buying your product will become healthier, full of energy, or append to the best and the world around us is full of colorful colors. Who would not want to break away from the gray and burdensome reality and enter into this colorful dream world, where "we" from Dr. Oetker "recipe for success" just eat "rice delicacy." However, if you decide to buy the "ice" fridge or "fire" stove Whirlpool brand, will start for us, nice ladies, "a new quality of life." We are no longer seen as "fowls" in the coats, but a woman with class, elegant and modern. Psychological research has shown how important for advertising are contained in the human emotions. These positive use of the above described in the ad. Happiness, joy, satisfaction with the "new quality of life" is all accompanied by an atmosphere that attracts the attention of the recipient just to entice the customer to purchase ordinary washing machines and toothpaste.
is well known that the whole effort of the advertising industry seeks to create images, resulting in the creation of a strong identification with the hero advertising customers, mostly because the person depicted in the ad is physically attractive, healthy looking with a warm and pleasant voice. Sometimes it is merely a woman presents a cleaner, sometimes exploding joy of youth. Here are drinking Coca-Cola we hope to become as beautiful and happy as it advertises the youth in California, using Head & Shoulders shampoo will become a "winner kisses," and when I go out on a date, "I need to do to a deity, of course, using cosmetics MISS SPORTY, what we once tried to convince ad.
0 comments:
Post a Comment