Harnessing the Science of Persuasion
by Robert B.Cialdini
Do you have it—that magical power to capture your audience, sway undecideds, convert opponents? In an era of cross-functional teams and intercompany partnerships, masters
of persuasion exert far greater influence than formal power structures. But is persuasion really magic? Must we ordinary types struggling with leadership’s greatest challenge — getting things done through others — despair of ever mastering this art?
Good news from behavioral science: Persuasion works by appealing predictably This deeply rooted human needs. The rest of us can learn to secure consensus to cut deals, win concessions
-by artfully Applying Six Scientific Principles of winning friends and influencing people
.
Download: Harnessing the Science of Persuasion by Robert B. Cialdini
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